Introduction to Cross-Cultural Management
Companies operating in multiple countries must be sensitive to cultural differences in such areas as communication styles, decision making processes, and attitudes towards hierarchy and authority in order to be effective. Historical, geographical, social, and political factors all lead to differences in national culture. Geert Hofstede developed a model of national culture based on six dimensions that represent individual preferences for one situation over another that distinguish countries from each other.
The Impact of Linguistic Policies on Economics and Culture
The European Union has 24 official languages across its 27 member states creating an obvious communications challenge. Language is closely related to our identity and culture. Multilingualism in the EU helps prevent linguistic disenfranchisement of those who only speak their national language, but it comes at a heavy economic cost and is a barrier to creating a common European identity. An alternative to multilingualism is lingua franca, which is increasingly English.
How to Create Diversity, Equity and Inclusion in the Workplace
According to a survey from Monster (2022), 62% of job seekers would turn down a job offer if they feel the company did not value an inclusive and diverse workplace culture. Culture is an important value that organizations can offer prospective and current employees, customers, and the public. Central to culture is creating an environment where a wide swath of individuals can collaborate, communicate, and achieve short and long-term goals together. Empowering employees to bring their full selves to work every day isn’t just good for business, it’s just plain good.
From Awareness to Action: Leveraging Cross-Cultural Experiences for Identifying Business Opportunities
Through an exploration of theoretical frameworks associating entrepreneurship and cross-cultural studies, you will gain insight into how culture impacts business and learn how to leverage this knowledge to identify business opportunities and create innovative business solutions.
Cultural Differentiation, Migration and Populist Nationalism: a Comparison Between France and Germany
Modern societies are characterised by cultural standardisation and cultural differentiation. Migrants’ differences can be recognized or become a target of discrimination. Radical right populist parties have accelerated the decline of multiculturalism in Europe and contribute to the ethnicization of national integration models. As the colour-blind French republican model is not very skilled to deal with discrimination, French civic and inclusionary nationalism has ceded increasingly to ethnic exclusionary nationalism. In contrast, Germany, a country which has for a long time denied the fact to be a “society of immigration”, migrants have been quite well integrated economically.
Brexit and New Challenges in French-British Economic and Industrial Cooperations
Since Brexit, cooperation between French and British firms turns to be harder due to legal and political issues. Nevertheless, local authorities like the Hauts-de-France region or Kent County Council try to stimulate binational linkage on both sides of the Channel. For example, Hauts-de-France have a permanent representative beside British institutions. A Franco-British Chamber is also working on bilateral synergies, particularly since Brexit. Hence the relevance of going into new cross-border initiatives and daily working practices between French and British partners since the late 2010s.
Cultural Issues in Setting Up French Companies in China
The opening up of China in the 1970s gradually allowed companies to settle on Chinese territory. Its market of more than 1.4 billion inhabitants, its production and modern transport infrastructures have made it an Eldorado for multinationals. Considered for a long time as a developing country, China is now asserting itself as a leader in the fields of technological innovation. Many French companies are now established there, such as Carrefour, Decathlon, l’Oréal and Alstom. The diversity of these large groups does not make it any less complex to thrive in the country. We will discuss the conditions for setting up these companies, their business model and the cultural differences that can hinder the development of a company.
Language, Identity, and Intercultural Communication
This seminar will examine the interaction between a person’s native language and his/her identity, with a focus on how this impacts intercultural communication. The languages that we speak are inextricably entwined with our social and cultural identity. This in turn impacts how we interact with members of our own culture as well as those from other cultures. We will examine these questions with particular attention on intercultural communication in the global workplace.
Planning the City Along with Multi-Cultural Design and Policies: Unity, Diversity, Proximity
Company Visit to Décathlon
Decathlon is the world’s largest sporting goods retailer. With over 90,000 staff from more than 80 nationalities spread over 2000 stores in 60 countries, Decathlon understands how to manage multiculturalism. Decathlon’s global headquarters as well as research and design centres, logistics, and concept stores are located near the University of Lille campus.
How to Adapt to a Cross-Cultural Environment
Nowadays, we are always more likely to travel, live and work in other countries. Adaptation can take time as cultural differences are sometimes hard to discern. In this lecture we will look at how to take a step back in a cross-cultural context and avoid common mistakes.
Diversity and Multiculturalism in the US, UK, Canada and France
This seminar will use different but complementary themes to explore diversity and multiculturalism in each of these four countries. The themes presented are:
• ‘Challenging myths about diversity and multiculturalism in France’
• ‘Canada’s middle-class multiculturalism’
• ‘The United States: diversity vs. equality?’
• ‘Britain: a multicultural Eldorado?’